The CAFÉ RICO brand is a guarantee that producers are paid a fair price, at the very least the one established by fair trade certification organizations such as Transfair in Canada. But it is also a commitment to pay a supplemental bonus to southern producers. It is the guarantee that a credit is paid in advance to producers for the harvests to come.

It is the guarantee of a commitment to share our expertise with producers, to offer them equipment, technical support and training to boost their self-reliance. It is a commitment to respect the cultural identity and independence of the producing partners.

It is the guarantee of a constant effort to increase public awareness of responsible consumption and to encourage activities that promote the respect of natural resources and the environment.